A Blog Strategy For Realtor Dawn S.
This project has been the most rewarding. And the most complex!
Realtor Dawn Sander had a custom website built for lead capture and was in need of some SEO. She decided to go with a blog because:
- Nothing is better for SEO. All that focused content means loads of natural relevant keywords
- A content calendar meant our posts could target local sellers and out-of-town buyers
- All the content was hers. Not controlled by a social media platform.
As you can see from the above screenshot, the posts are a mix of:
- helpful informative articles for potential sellers
- The "local" must-see spots in town. For out-of-towners researching where to move from the city to the countryside.
The results have been great. Her website will continue to bring in search traffic. The networking and relationship-building with local business owners has been great for business. The avenues to market the content (Google My Business, LinkedIn, Facebook, Instagram, YouTube, email) have grown her digital business footprint--and more synergistically than expected.
